“In going where you have to go, and doing what you have to do, you’ll dull and blunt the instrument you write with. But I would rather have it bent and dull and know I had to put it to the grindstone again and hammer it into shape and put a whetstone to it, and know that I had something to write about, than to have it bright and shining and nothing to say, or smooth and well-oiled in the closet, but unused.“

Brand Architect

BRAND STRATEGY + CREATIVE DIRECTION

I develop and implement brand campaigns, media plans, and social media strategies that engage audiences and drive awareness and growth across diverse platforms.

AMUNDSEN

Friluftsliv

This campaign was designed to place the
Norwegian apparel brand Amundsen front of mind for U.S. consumers and media in a non-salesy way. It was highly successful and ultimately we landed awards in Backpacker, Outside, grew DTC sales, produced events, and more.

GOVERNMENT OF COLUMBIA

WhereNext Agency

As the Media Director for WhereNext, we worked with the Govt. of Columbia on its Birdwatching as a Catalyst for Sustainable Development campaign, producing videos and stories along with a global PR campaign.

ALLIED FEATHER + DOWN

Into the Cold

Coordinated copy, marketing, and distribution of a printed fine-art magazine with a unique, subtle focus around down insulation, environmental storytelling, and conceptual photography. An example of using custom publishing and high-end content to build brand value and stature in an unassuming way that garnered critical and media acclaim over several years.

Content Strategist

Marketing + Copy Writing

I develop and implement targeted campaigns that engage audiences and drive brand awareness across all platforms. Passionate about writing with clarity and purpose, I specialize in technical copywriting across industries, crafting authentic, intuitive copy for campaigns, social media, taglines, websites, product descriptions, and more. Every word aligns with the brand’s voice and audience needs.

Sensi Magazine/Sensi Media

Managing Editor

For several years I worked as a managing editor for Sensi Media, working with publishers and social media teams on
content development and crafting hard hitting feature stories, news, and editorial strategy across the country.

VANISH Media

Brand Refresh

After the successful execution of the Borderlands tradeshow concept in Munich, I was recruited to lead editorial direction for the Vanish media platform to bring in my rolodex of content creators, decades of brand relationships, background in multi- media strategy, channel building, and passion for authentic storytelling in the active lifestyle industry.

AutoCamp

PR + Activation

I was brought in as exclusive media for the launch of AutoCamp Utah adjacent to Zion National Park for a launch event with
influencers and brands including Sarah Glover, High West Whiskey, Kodiak, Airstream, Barebones Living, and Benchmade knives. We created content and community in the most authentic ways possible, cooking, hiking, doing yoga, testing product, and passing on memories to guests while building brand value and content for AutoCamp’s growing national footprint.
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Narrative Specialist

FEATURE WRITING / EDITORIAL

I create compelling editorial features that tell captivating stories, blending in-depth research with engaging narratives to inform, inspire, and resonate with audiences across a variety of consumer and trade-facing media platforms.

NEST MAGAZINE

Backyard Bliss

FREESKIER MAGAZINE

Ski Santa Fe

ELEVATION OUTDOORS

The RAD Dirt Fest

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Digital Storyteller

SOCIAL MEDIA STRATEGY

I craft and execute dynamic social media strategies that not only captivate audiences, but also amplify brand visibility and drive meaningful engagement through every type of digital touchpoint.

Visual Storyteller

VIDEO PRODUCTION

Video producing allows me to blend my love of words and images to create lasting impressions.

Audio Copywriter

AUDIO MEDIA + TECHNICAL WRITING

As a creative copywriter with expertise in audio-centric media like podcasts and MP3 content, I specialize in crafting compelling, authentic copy that resonates across industries. From technical copywriting to developing engaging campaigns, social media content, taglines, websites, and product descriptions, I thrive on creating intuitive, impactful messaging in both long and short formats.

Nest Realty

Annual Market Report

Wrote, edited, sourced imagery, and collaborated on design and distribution for bi-annual market reports spanning seven states for this boutique real estate brokerage. Executed on social media and related content to promote and engage.

Sweat the Details

Podcast

Worked with leadership and guests to market and promote across all channels to achieve audience growth and build credibility in a crowded space. Designed graphics, social media promotion, and blogs to support this ongoing real estate podcast.

Photographic Storyteller

PHOTOGRAPHER/DIRECTOR OF PHOTOGRAPHY

I have been a professional photographer, DP, photo editor, gallery director, printer, and photographic educator for more than three
decades.
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