“In going where you have to go, and doing what you have to do, you’ll dull and blunt the instrument you write with. But I would rather have it bent and dull and know I had to put it to the grindstone again and hammer it into shape and put a whetstone to it, and know that I had something to write about, than to have it bright and shining and nothing to say, or smooth and well-oiled in the closet, but unused.”   — Ernest Hemingway, 1938

Brand Architect

BRAND STRATEGY + CREATIVE DIRECTION

I develop and implement brand campaigns, media plans, and media strategies that engage audiences and drive awareness and growth across diverse platforms.

AMUNDSEN

Friluftsliv

This campaign was designed to place the
Norwegian apparel brand Amundsen front of mind for U.S. consumers and media in a non-salesy way. It was highly successful and ultimately we landed awards in Backpacker, Outside, grew DTC sales, produced events, and more.

GOVERNMENT OF COLUMBIA

WhereNext Agency

As the Media Director for WhereNext, we worked with the Govt. of Columbia on its Birdwatching as a Catalyst for Sustainable Development campaign, producing videos and stories along with a global PR campaign.

ALLIED FEATHER + DOWN

Into the Cold

Coordinated copy, marketing, and distribution of a printed fine-art magazine with a unique, subtle focus around down insulation, environmental storytelling, and conceptual photography. An example of using custom publishing and high-end content to build brand value and stature in an unassuming way that garnered critical and media acclaim over several years.

Content Strategist

Marketing + Copy Writing

I develop and implement targeted campaigns that engage audiences and drive brand awareness across all platforms. Passionate about writing with clarity and purpose, I specialize in technical copywriting across industries, crafting authentic, intuitive copy for campaigns, social media, taglines, websites, product descriptions, and more. Every word aligns with the brand’s voice and audience needs.

Sensi Magazine/Sensi Media

Managing Editor

For several years I worked as a managing editor for Sensi Media, working with publishers and social media teams on
content development and crafting hard hitting feature stories, news, and editorial strategy across the country.

VANISH Media

Brand Refresh

After the successful execution of the Borderlands tradeshow concept in Munich, I was recruited to lead editorial direction for the Vanish media platform to bring in my rolodex of content creators, decades of brand relationships, background in multi- media strategy, channel building, and passion for authentic storytelling in the active lifestyle industry.

AutoCamp

PR + Activation

I was brought in as exclusive media for the launch of AutoCamp Utah adjacent to Zion National Park for a launch event with
influencers and brands including Sarah Glover, High West Whiskey, Kodiak, Airstream, Barebones Living, and Benchmade knives. We created content and community in the most authentic ways possible, cooking, hiking, doing yoga, testing product, and passing on memories to guests while building brand value and content for AutoCamp’s growing national footprint.
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Narrative Specialist

FEATURE WRITING / EDITORIAL

I create compelling editorial features that tell captivating stories, blending in-depth research with engaging narratives to inform, inspire, and resonate with audiences across a variety of consumer and trade-facing media platforms.

NEST MAGAZINE

Backyard Bliss

FREESKIER MAGAZINE

Ski Santa Fe

ELEVATION OUTDOORS

The RAD Dirt Fest

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Digital Storyteller

SOCIAL MEDIA STRATEGY

I craft and execute dynamic social media strategies that not only captivate audiences, but also amplify brand visibility and drive meaningful engagement through every type of digital touchpoint.

Visual Storyteller

VIDEO PRODUCTION

Video producing allows me to blend my love of words and images to create lasting impressions.

Audio Copywriter

AUDIO MEDIA + TECHNICAL WRITING

As a creative copywriter with expertise in audio-centric media like podcasts and MP3 content, I specialize in crafting compelling, authentic copy that resonates across industries. From technical copywriting to developing engaging campaigns, social media content, taglines, websites, and product descriptions, I thrive on creating intuitive, impactful messaging in both long and short formats.

Nest Realty

Annual Market Report

Wrote, edited, sourced imagery, and collaborated on design and distribution for bi-annual market reports spanning seven states for this boutique real estate brokerage. Executed on social media and related content to promote and engage.

Sweat the Details

Podcast

Worked with leadership and guests to market and promote across all channels to achieve audience growth and build credibility in a crowded space. Designed graphics, social media promotion, and blogs to support this ongoing real estate podcast.

Photographic Storyteller

PHOTOGRAPHER/DIRECTOR OF PHOTOGRAPHY

I have been a professional photographer, DP, photo editor, gallery director, printer, and photographic educator for more than three
decades.
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PROFESSIONAL SUMMARY
Global editorial innovator, storyteller, brand strategist, copywriter, and creative director with experience spanning agency leadership, B2B and owned media, magazines, and digital platforms in the active lifestyle, outdoor, and consumer products industries. Creative direction, content and strategy that drives revenue and fuels audience growth, leveraging events, technology, and authenticity to take media outlets and brands to the next level.

CORE COMPETENCIES
Content Strategy • Editorial Leadership • Media Strategy (organic/owned, earned, paid) • Brand Voice & Messaging • Creative Direction • Team Management & Mentoring • Audience Development • Social Media Strategy • Branded Content & Partnerships • Thought Leadership • Cross-Functional Project Management • Photo & Video Production • Event Production • Feature Writing, Copywriting, Editing

Technical Proficiencies: Project Management: Asana, Monday, Notion | CMS & Marketing: WordPress, Squarespace, HubSpot, Salesforce, custom/proprietary CMS platforms, Mailchimp, Constant Contact | Analytics & SEO: Google Analytics, Meta Business Suite, SEMrush, Ahrefs | Creative: Adobe Creative Suite, Canva | AI: Claude, ChatGPT, Replit, Krea | Productivity: Google Workspace, Microsoft Office, Slack, Discord

PROFESSIONAL EXPERIENCE
Senior Editor | NEST Realty (Brand Lab) — Remote | March 2022 – Present
Lead editorial voice, brand standards, and growth for Nest Magazine and the Nest Realty creative team, producing content and strategy for consumer and agent-facing brand campaigns. Grew Nest Magazine from a regional to a national publication, with circulation increasing 10% annually. Directed social media strategy across 16 regional offices, increasing consumer reach year-over-year. Produced videos, podcasts, white papers and conversion-focused landing pages that improved marketing campaign performance.
Creative Director & Head of Content | Formidable Media — Boulder, CO | May 2018 – December 2021
Directed integrated campaigns and product launches for global brands including Allied Feather & Down, WhereNext, Nura, Mustang Survival, and CAT Footwear, coordinating creative teams across North America, Europe, Australia, and Central America. Advised senior leadership on brand positioning, media strategy, and marketing direction, translating business objectives into creative execution that delivered bottom-line growth and expanded market presence. Video production, copywriting, media buying, earned media, go-to-market, and full-lifecycle campaign management.
Digital Content Manager | Snowsports Industries America (SIA) — Remote | 2016 – 2018
Built content and social media strategy for the trade association representing the U.S. winter outdoor industry. Launched content initiatives that raised SIA’s industry profile during a tenure that included the $13M sale of the association’s trade show. Managed the contributor network and executive thought leadership program while streamlining editorial workflow across the organization.
Managing Editor & Director of Digital Content | Sporting Goods Business — Louisville, CO | 2011 – 2016
Promoted from Contributing Editor to Managing Editor of the nation’s leading publication group serving the $1.3 trillion sporting goods and active lifestyle industry, managing content strategy across executive newsletters, monthly and weekly magazines, and digital platforms. Led digital transformation including website relaunches and CMS implementation that increased production efficiency. Directed branded content programs that grew advertiser engagement and revenue.

ONGOING EDITORIAL WORK

Contributing Editor | Elevation Outdoors | 2011 – Present
Feature stories, gear reviews, and industry analysis for this premier regional outdoor lifestyle publication, covering industry trends, technology, and consumer behavior.

Contributor | Freeskier | 2017 – Present
Feature, destination, resort, industry, and gear coverage for one of the world’s leading ski media brands, built on long-standing relationships with athletes, brands, and resorts.

Head of Content | PaddlingLife.com | 2010 – Present
Senior Editor and advisor for features, destinations, gear coverage, and brand partnerships at the nation’s leading paddlesports media brand.

Contributing Producer | Hearst Magazines | 2017 – Present
Produce content for Popular Mechanics, Runner’s World, Bicycling, and Men’s Health, integrating editorial strategy with affiliate revenue initiatives alongside social, photography, and design teams.

Media Relations & Business Development | Outdoor Media Summit | 2016 – Present
Strategic counsel on media partnerships and content strategy for the outdoor industry’s premier annual summit, cultivating relationships with editors, publishers, and brand leaders.

ADDITIONAL EXPERIENCE
Editorial and media consulting providing content, strategy, photography, and creative direction for publications and brands including Backpacker (Footwear Category Editor), Blue Ridge Outdoors (Digital Editor), Kickstand Magazine (Deputy Editor), Sensi (Managing Editor), Rooster, Summit Daily News, GearJunkie, Vanish.Today (Editorial Director), Outdoor Retailer, 5280, and others. Certified yoga instructor. Real estate project management and investment. Board of Directors: Peak to Peak Endurance and Shark Tooth Cycling. ELVTR Creative Director course certified.

EDUCATION
Master of Fine Arts, Photography | Savannah College of Art & Design, Presidential Fellow
Bachelor of Arts, Technical Journalism | Colorado State University